The Console Wars, continued by the release of the much anticipated Playstation 4 and Xbox One, have sparked flames between fans of the two companies. The term "Console Wars" refers to periods of intense competition for market share between video game console manufacturers when they release new systems. The console wars are a period of time where friends and family members choose sides, and argue repetitively over which system is better. Trying to convince the other side that one system is better then the other. To get a different system would be the equivalent of not playing videogames together as Sony and Microsoft refuse to make cross system servers for the same games. This leads to the choice of which system becoming an important part of who a gamer plays with, being with or without friends.
This occasional period of outrage has been alluded to in many popular tv shows, like South Park in a 3 episode trilogy; "Black Friday", "A Song of A$$ and Fire" and "Titties and Dragons".
The console wars are continuing today as new games and upgraded systems that are still in the same generation are released.